All around us are messages that we need to drink to have a great time or destress after a hard day.  Ripple Zero Proof exists to challenge that idea.   We believe that joy, connection and celebration not only don't require alcohol but that alcohol actually prevents these key human experiences.

In April of 2023, after a few years of being "sober curious," I made the conscious decision to stop drinking. 

It didn't take long to realize three things:

1. The non-alcoholic options available at most places were generally limited and uninspiring, often making me feel like I didn't belong or was missing out on the full experience.

2. Choosing NA options is not just as a personal health choice but a powerful statement against a $204 billion (yes, that’s BILLION!) alcohol industry as of 2024 [1].   An industry that profits from selling a product known to be as dangerous as asbestos and tobacco [2] but still tells us that there are safe amounts to consume. When we choose non alcoholic options, we are choosing to not line the pockets of big alcohol companies.

3.  When shifting from living a life that focused on "I need alcohol to have a good time" to living a life that was more present, I saw the positive impact that it had on the people around me.   I recognized how my choice to stay in connection with others and, more importantly, myself, has the power to create ripples of change far beyond myself.

The mission of Ripple Mocktails is to empower individuals to make mindful choices in social settings by providing sophisticated, non-alcoholic beverages that inspire connection, joy, and mindful living. We are committed to fostering inclusion, promoting well-being, and supporting those who seek connection without compromise.

Our vision is to build a world where choosing a non-alcoholic option is celebrated, and people feel connected through shared experiences. We aim to create a vibrant community space that promotes well-being, self-development, and substance use disorder prevention, inspiring healthier, more fulfilling lives for all.

Ripple aspires to be at the forefront of a cultural shift, where:

• Mindful consumption is the norm, not the exception

• Non-alcoholic doesn't mean boring or unsophisticated

• Everyone feels empowered to make choices that align with their values

• Communities thrive through genuine, unimpaired connections

Through innovation, education, and community engagement, we aim to create a ripple effect of positive change, transforming not just what we drink, but how we connect, celebrate, and live.

[1] https://www.statista.com/outlook/cmo/alcoholic-drinks/united-states#:~:text=The%20revenue%20generated%20in%20the,of%20%2D0.1%25%20in%202025.

[2] https://www.who.int/europe/news/item/04-01-2023-no-level-of-alcohol-consumption-is-safe-for-our-health#:~:text=Alcohol%20is%20a%20toxic%2C%20psychoactive,includes%20asbestos%2C%20radiation%20and%20tobacco.