On Monday, March 27th we will be hosting a 50 minute discussion on the complex relationship between women and wine. The wine industry is a 33 BILLION dollar market globally. Traditionally, it's been difficult for women to break into this industry. In fact, 82.2% of wine makers are men. Who is getting the profit?
The landscape is changing, though. Silicon Valley Bank reports that more consumers are abstaining from wine. 35% of 21–29-year-old consumers drink alcohol, but not wine. That number drops 7 percentage points to 28% for individuals 50–59 years old. Of those consumers who left that group, two percentage points moved to being at least marginal wine consumers. Meanwhile, five percent are now abstaining from drinking alcohol.
And what about "Mommy Wine Culture?" The explicit and targeted marketing geared toward moms who "need" wine to deal with parenting. Deal with life. Is wine really what we need or is it access to healthcare, maternity leave and support?
Let's have a conversation about this crucial topic on March 27th. More details to come, but pre-register above to get the official link or sign up to receive the recording.